I am always amazed at how many large companies have millions of followers on Facebook but barely generate any interaction with their posts. Often, posts get less than 10 likes even though there are 2 million followers. The reason for this is that the posts do not appeal to followers in the long term and the Facebook algorithm has classified them as uninteresting. To solve this problem, content must be adapted to the followers, A/B/C testing must be carried out and advertising must be placed in the short term to boost organic reach again through paid reach.
