Structured data is an important part of SEO because it provides search engines like Google with precise information about a website without them having to interpret the content. The data is often provided in JSON-LD format, although other formats such as Microdata or RDFa also exist. This structured data can be created relatively easily using a "schema markup generator" and integrated into the website using HTML or shortcode.
The FAQ schema is particularly useful for SEO. With an FAQ schema, you can tell search engines which frequently asked questions are answered on a website. For example, if there is a page that explains where to go skiing in Tyrol, an FAQ schema could be integrated with the question "Where to go skiing in Tyrol?" The answer could be: "In Tyrol, you can ski well, especially in the Zillertal and Ötztal." It is important that this answer can actually be found both in the FAQ schema and on the website.
The FAQ scheme is particularly interesting for SEO when it is used to draw attention to a product or service. Let's say you want to attract more winter guests to the municipality of Kaltenbach in Zillertal. The answer to the question "Where can you go skiing in Tyrol?" could be: "There are many good ski resorts in Tyrol. An insider tip is the Kaltenbach ski resort in Zillertal, which has excellent snow conditions." In this case, it is crucial that the statement is correct. No false information should be spread via FAQ pages.
In addition, FAQ schemas can help information to be presented more prominently in search results. While AI models such as ChatGPT access extensive text data from the Internet to generate answers, structured data and schemas help relevant information to be found and presented better in search engines. For example, the information that Kaltenbach in the Zillertal has excellent snow conditions can be better conveyed through correct structuring on the website.