Structured data is a central component of search engine optimization (SEO). It enables search engines like Google to precisely capture and display content in a targeted manner – for example, in the form of rich snippets or enhanced search results. Instead of Google having to interpret the content first, structured data is embedded in a machine-readable format such as JSON-LD. This is precisely where the added value of artificial intelligence comes in: AI models such as ChatGPT or GPT-4 can automatically generate structured data from existing text – without any manual effort or prior technical knowledge.
AI-supported tools semantically analyze a web page or a text section and generate appropriate schema markups, e.g., for products, events, or FAQs. Particularly popular is the FAQ scheme, which marks frequently asked questions on the website. An AI can not only identify which questions arise from the content but also formulate precise answers – including appropriate JSON-LD markup. This allows relevant information to be placed prominently in Google search results, significantly increasing the site's visibility.
A practical example: A website offers information about ski resorts in Tyrol. The AI automatically identifies the question "Where are the best places to ski in Tyrol?" and creates the appropriate FAQ structure with an optimized answer—for example, a reference to Kaltenbach in the Zillertal Valley as an insider tip. Importantly, the AI does not generate fictitious content, but rather works on the basis of the existing website text. This creates accurate, relevant structured data with minimal effort—a clear SEO advantage for websites that want to stay efficient and up-to-date.
What is structured data in SEO?
Structured data is machine-readable information that enables search engines to understand and present content in a targeted manner. It is usually embedded in JSON-LD format and improves visibility in search results.
How does AI help create structured data?
Artificial intelligence can automatically generate structured data from existing text, for example, in the form of an FAQ schema. This saves time and requires no prior technical knowledge.
What is the benefit of an FAQ schema for SEO?
An FAQ schema allows you to tag frequently asked questions and relevant answers in a search engine-friendly manner. This means that this content often appears prominently in search results and increases visibility.