What is GEO (Generative Engine Optimization)? GEO stands for Generative Engine Optimization and refers to the optimization of content for AI-powered search engines such as ChatGPT, Perplexity, or Gemini. Rather than traditional Google rankings, this approach focuses on how content is considered and cited in AI-generated answers.
How can I optimize my content for AI searches? Using natural language processing (NLP) for content creation and clearly structured, trustworthy and well-linked content.